Louie Lighting Welcomes Sea Gull Lighting!

Englehorn One Light Mini Pendants with Optic Crystal Accents

Englehorn One Light Mini Pendants with Optic Crystal Accents

Sea Gull Lighting – A Brief History

By Clarissa Allison | November 21st, 2014

The Sea Gull Lighting story began in 1919 in a small lighting specialty store in Philadelphia, PA  shortly after World War I by founder Henry Seigel.  Focusing on quality, continuity and variety, he used his design talents to create patented hard-wired and portable fixtures over the next several decades, which set the stage for success that has lasted nearly a century.

By in 1945, both of Seigel’s son in laws were helping to run the business. This year also saw returning G.I.’s fostering an economic and social growth with an ever expanding population.  Sea Gull Lighting, went from a boutique specialty store to it’s first major expansion, growing it’s staff and moving to an 8,000 square foot factory. Henry and his family were able to upgrade their headquarters once again in 1972, this time from the plant in Philadelphia to a 19 acre campus in Riverside, NJ.

In the 1990′s, a fourth generation of the family joined the company to lead a the brand — based on founding principles, cutting edge manufacturing and strategic expansion. Sea Gull Lighting saw another great growth opportunity throughout this decade. In 1993, a Builder Sales department was established that would develop long-term partnerships with national, regional and local home builders. The early 1990′s also saw the birth of Sea Gull Lighting’s Ambiance® Lighting Systems. Ambiance® is a family of luminaires designed to deliver function, mood and contemporary style through creative products. In 2004, as the home building sector boomed, a new state-of-the-art 500,000 square foot distribution center was opened on 62 acres in Burlington, NJ.  The new environment allowed Sea Gull Lighting to meet customer demand while keeping freight services reliable and cost-effective.

Corbielle 9 Light Chandelier in Stardust with Cerused Oak Accents

Corbeille 9 Light Chandelier in Stardust with Cerused Oak Accents

Sea Gull Lighting Joins Generation Brands™

Throughout the company’s achievements, CEO Edwin Solomon was known for saying, “Profit is a by-product of a job well done.” This principle held true for both Sea Gull’s bottom line and the numerous awards they were poised to receive. In 2005, Sea Gull Lighting received the first of six EPA ENERGY STAR® Partner of the Year Awards for their commitment to energy efficient fixtures across 15 product categories. Four years later, in 2008, they were also recognized by the American Lighting Association and Consortium for Energy Efficiency for product innovation with the first of three Lighting for Tomorrow Awards. During these years, their success also garnered attention from the business world. In 2005, private equity investment firm, Quad-C, purchased Sea Gull Lighting and incorporated them into their growing number of brands. Quad-C’s 2006 merger of Encompass Lighting Brands into their portfolio of lighting and ceiling fan providers made the group the largest source of decorative and functional lighting products in North America. Together the collective, now totaling 11 brand names, was repositioned as Generation Brands™ (GB), and Quad-C remains the owner of GB and Sea Gull Lighting today.

Metropolis 5 Light Chandelier in brushes nickel

Metropolis 5 Light Chandelier in brushes nickel

2012 – Present — Poised for the Future

In the Summer of 2012, Sea Gull Lighting moved its headquarters to Skokie, IL — joining forces with several other brands within the GB organization at a central location. This move allows the company to maximize financial and operational efficiencies through shared, functional resources, while the two Sea Gull distribution centers, which remain in NJ and NV, continue to ensure inventory flow and freight efficiencies. 2012 also marked Sea Gull Lighting’s most recent accolades , once again, earning the ENERGY STAR® Partner of the Year Award. Sea Gull Lighting’s focus remains on delivering on-trend, high quality lighting products with unparalleled customer service and best-in-class availability. For almost 100 years, they have built strong relationships and earned a reputation among channel partners, builders, contractors and homeowners to be among the very best. Sea Gull Lighting looks forward to the evolving business landscape, and with its continued commitment to serve, and to listen and learn from its valued customers, is poised for success as it soon enters its second century of operation.

Louie Lighting is proud to offer this long-lasting and well loved brand via the Louie Lighting website. Please visit Sea Gull’s brand page to view and purchase from their quality line of products HERE.  Call us at 1877 385 2104 with any questions on the right fixture, fan or dimmer switch for your home. You may also email us at info@louielighting.com.


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